About Mailchimp: Mailchimp is an email marketing automation platform, fortune 500 company, and receives millions of unique users in traffic every month.
The Wix 2.0 Gen AI integration is a feature for Mailchimp’s Wix integration that allows a user to create an entire email journey with a single click.
As long as a user’s account tier, country, and industry are Gen AI eligible the user will receive the Wix experience.
How does it work?
- A user clicks on a Gen AI tile
- An API request is sent to the BE to generate the Gen AI journey in the background
- The BE uses the user’s account information in collaboration with an LLM to generate a template for the type of email journey the user is creating
- The user is directed to a page where they can preview their email journey as it’s being generated
- The user clicks publish and the journey is published
Key Points
- LLM integration with email journeys
- Approximately 30% higher completion rate compared to the non-Gen AI email journeys