I architect and optimize high-scale systems—spanning React, Node.js, PHP, and AWS/GCP—that power the integration ecosystem for Mailchimp’s email marketing and automation platforms, used by millions of users globally. My focus is on building resilient, cloud-native solutions that enable rapid partner onboarding and deliver intelligent features, all supported by robust observability and fault-tolerant design.
Architected a generalized scheduling integration framework, abstracting initial Wix Bookings logic into a multi-partner ecosystem; enabled rapid, modular onboarding for partners including Calendly and Acuity.
Engineered a massive-scale data migration pipeline to ingest 16M+ Wix product and variant records; implemented idempotent processing, replayability, and robust observability (Grafana/Splunk) to ensure 100% data integrity.
Spearheaded generative AI integration (Mailchimp and Wix) that allows users to set up fully functional, end-to-end email marketing journeys with a single click, driving a 30% increase in adoption of automated campaigns.
Built Lead Ads API integrations with Meta, Google, LinkedIn, Snap, and TikTok, creating a unified system to synchronize leads seamlessly with Mailchimp’s core email marketing functionality.
Developed a cross-platform ecommerce tracking library to map Wix user events to Mailchimp marketing actions via Google Pixel, enabling high-precision retargeting and behavior-based automation.
Launched a Canva Publisher integration, allowing millions of users to sync designs directly into Mailchimp campaigns, streamlining the creative-to-marketing workflow.
Diagnosed and resolved complex technical bugs across a diverse array of integrations, collaborating with multiple teams to ensure stability while proactively mentoring team members and reducing tech debt in a fast-growth environment.
